Privacy policies govern the collection, management and protection of data
Transparency and empowerment around the use of your data underpin the use of privacy policies in this data-driven age and should be taken seriously.
In data-driven ecosystems, this has ever-increasing importance. Following the Cambridge Analytica scandal how data is collected, why, where and when has come under intense scrutiny. As it should. Data profiling and mining provide ever-encroaching methods of using data for commercial and potentially invasive purposes.
So yes, you should read privacy policies. They are typically a few pages long at most. Focus on how your data is being used, why, where and how it is being stored and whether this is necessary.
For more details on what UK companies need to communicate to users about what data they collect and use see the ICO website.
Suneet Sharma is a junior legal professional with a particular interest and experience in media, information and privacy law.
This post originally appeared on The Privacy Perspective Blog and is reproduced with permission and thanks