The 14 June 2021 will mark the two-year anniversary of the introduction of the Advertising Standards Authority’s (ASA) new advertising rule targeting ‘harmful gender stereotypes’ in marketing communications in the UK. What progress has been made since its implementation? Continue reading
The International Forum for Responsible Media Blog
Tag: Gender Stereotypes
The 14 August 2019 marked the two-month anniversary of the new advertising rule targeting ‘harmful gender stereotypes’ in the UK. On the same day, Mondelēz International Inc, one of the world’s largest snacks companies and Volkswagen, the German automaker giant, were found in breach of the UK Code of Broadcast Advertising (BCAP Code) over two television advertisements which featured such stereotypes. This post considers the first ever ads that were formally investigated by the ASA under the newly introduced rule. Continue reading
Remember the infamous “beach body ready” campaign from 2015 for the supplement brand Protein World? It’s the one that challenged passersby with a steel-gazed, bikini clad, perfectly toned model and the slogan: “Are you beach body ready?”. And what about the ad by fashion retailer Zara in 2017, where skinny teenage girls encouraged women to “love” their curves? Continue reading
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