Tag: Dimitris Akrivos

The 14 August 2019 marked the two-month anniversary of the new advertising rule targeting ‘harmful gender stereotypes’ in the UK. On the same day, Mondelēz International Inc, one of the world’s largest snacks companies and Volkswagen, the German automaker giant, were found in breach of the UK Code of Broadcast Advertising (BCAP Code) over two television advertisements which featured such stereotypes. This post considers the first ever ads that were formally investigated by the ASA under the newly introduced rule. Continue reading