Online political advertising has seen an unprecedented amount of attention in the run up to recent elections as online campaigning, often via social media, becomes an increasingly significant part of political parties’ strategies. Concerns over how precisely ads are targeted at specific categories of voters are now common around the world, and various governments have been looking at how to bring regulation of online political advertising in line with regulation in the offline world. Here, University of Amsterdam researchers Carolina Menezes-Cwajg, Paddy Leerssen and Jef Ausloos provide insight into the findings of a new report which maps the efforts to improve transparency in targeted political advertising in a range of countries.
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