The International Forum for Responsible Media Blog

Tag: ASA

‘What the flock you looking at?’: the use of wordplay and bad language in ads – Alexandros Antoniou

***WARNING: This article contains some strong language***

On 27 April 2022, the UK’s advertising watchdog, the Advertising Standards Authority (ASA), banned an outdoor poster which promoted an estate agent, trading as Lamb & Co. Property. The poster, which appeared at the entrance of Waterglade Retail Park in Clacton, showed a sheep, alongside large text which stated: ‘What the flock you looking at?’, with the word ‘flock’ in coloured font for emphasis. The accompanying text read: ‘We’re baa-rilliant at getting your property noticed too’. Continue reading

Advertising Regulation: First ads to be banned under the new ASA gender-stereotyping rules – Alexandros Antoniou and Dimitris Akrivos

The 14 August 2019 marked the two-month anniversary of the new advertising rule targeting ‘harmful gender stereotypes’ in the UK. On the same day, Mondelēz International Inc, one of the world’s largest snacks companies and Volkswagen, the German automaker giant, were found in breach of the UK Code of Broadcast Advertising (BCAP Code) over two television advertisements which featured such stereotypes. This post considers the first ever ads that were formally investigated by the ASA under the newly introduced rule. Continue reading

Case Comment: Advertising Standards Authority v Mitchell, the Perils of the Misdirected Email – Oscar Davies

The case of Advertising Standards Authority v Mitchell ([2019] EWHC 1469 (QB)) deals with the problem of a misdirected email.  We have all sent an email to the wrong person, realising only moments after sending it.  Warby J considers the perils of such a situation, and how the court may step in if the receiving party refuses to undertake not to use the information. Continue reading

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