Advertising Regulation: First ads to be banned under the new ASA gender-stereotyping rules – Alexandros Antoniou and Dimitris Akrivos

17 08 2019

The 14 August 2019 marked the two-month anniversary of the new advertising rule targeting ‘harmful gender stereotypes’ in the UK. On the same day, Mondelēz International Inc, one of the world’s largest snacks companies and Volkswagen, the German automaker giant, were found in breach of the UK Code of Broadcast Advertising (BCAP Code) over two television advertisements which featured such stereotypes. This post considers the first ever ads that were formally investigated by the ASA under the newly introduced rule. Read the rest of this entry »





New regulations aim to end gender stereotypes in adverts: but I suggest they could go further – Magdalena Zawisza

16 06 2019

Remember the infamous “beach body ready” campaign from 2015 for the supplement brand Protein World? It’s the one that challenged passersby with a steel-gazed, bikini clad, perfectly toned model and the slogan: “Are you beach body ready?”. And what about the ad by fashion retailer Zara in 2017, where skinny teenage girls encouraged women to “love” their curves? Read the rest of this entry »





How African governments use advertising as a weapon against media freedom – George Ogola

23 04 2017

National governments remain the single largest source of revenue for news organisations in Africa. In Rwanda, for example, a staggering 85-90% of advertising revenue comes from the public sector. The Conversation Read the rest of this entry »





Google’s YouTube battle with big brands could shake up how content is shared – Robert Cluley

4 04 2017

Leading brands are boycotting advertising services on Google’s YouTube after their ads were placed alongside content they deemed inappropriate and – even worse – were charged for the privilege. Read the rest of this entry »