The International Forum for Responsible Media Blog

Tag: Advertising

Advertising Regulation: First ads to be banned under the new ASA gender-stereotyping rules – Alexandros Antoniou and Dimitris Akrivos

The 14 August 2019 marked the two-month anniversary of the new advertising rule targeting ‘harmful gender stereotypes’ in the UK. On the same day, Mondelēz International Inc, one of the world’s largest snacks companies and Volkswagen, the German automaker giant, were found in breach of the UK Code of Broadcast Advertising (BCAP Code) over two television advertisements which featured such stereotypes. This post considers the first ever ads that were formally investigated by the ASA under the newly introduced rule. Continue reading

New regulations aim to end gender stereotypes in adverts: but I suggest they could go further – Magdalena Zawisza

Remember the infamous “beach body ready” campaign from 2015 for the supplement brand Protein World? It’s the one that challenged passersby with a steel-gazed, bikini clad, perfectly toned model and the slogan: “Are you beach body ready?”. And what about the ad by fashion retailer Zara in 2017, where skinny teenage girls encouraged women to “love” their curves? Continue reading

© 2021 Inforrm's Blog

Theme by Anders NorénUp ↑