The International Forum for Responsible Media Blog

Tag: Advertising Standards Authority

Marketers in hot water: ASA rulings during the COVID-19 crisis – Alexandros Antoniou

Being conscious of its regulatory role during the ongoing global health crisis, the Advertising Standards Authority (“ASA”), the UK’s regulator of advertising across all media, aims to act with due regard to the circumstances faced by businesses in the current emergency. Since the beginning of the pandemic, the regulator seems to have adopted a layered approach to the implementation of its rules. Continue reading

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