New regulations aim to end gender stereotypes in adverts: but I suggest they could go further – Magdalena Zawisza

16 06 2019

Remember the infamous “beach body ready” campaign from 2015 for the supplement brand Protein World? It’s the one that challenged passersby with a steel-gazed, bikini clad, perfectly toned model and the slogan: “Are you beach body ready?”. And what about the ad by fashion retailer Zara in 2017, where skinny teenage girls encouraged women to “love” their curves? Read the rest of this entry »