Tightening the Grip: Why the web is no haven of media plurality – Justin Schlosberg

6 03 2016

Plurality2A digital market research company recently reported that “the top 10 publishers make up a huge chunk of the U.K. media market and own more than half of the entire industry”. The statement was based on data that SimilarWeb collected over 2015, specifically the number of page visits to the top 300 news websites. They found that 65 percent of this traffic was concentrated in the websites of the top 10 news publishers, and the top five alone attracted more than half of all traffic across the sample. Read the rest of this entry »