J P Morgan’s failed Twitter campaign: time for lolz – Rhory Robertson and Tom Double

16 11 2013

jpmorganThe Twitter backlash against JP Morgan’s decision to invite its followers to “#AskJPM” this week illustrates the disconnect between some corporate social media teams and the wider general public. The online marketing event was designed to give the public the chance to interact with James Lee, J P Morgan’s vice chairman, in a Twitter Q & A session. Read the rest of this entry »