There have been a number of stories in the press this week about a “libel threat” to a plastic surgeon “who cast doubt on the effectiveness of a £125 “boob job” cream“. Rodial, the manufacturers of the cream – sold under the name “Boob Job” – claimed that it “provided a fast and safe alternative to expensive and painful breast enlargement surgery“. It was said that “with the Boob Job at home treatment you can discreetly but dramatically increase your bust size by two and half centimetres“. This gives rise to a number of obvious questions. Some of these were raised an article on 30 September 2010 in the “Daily Mail”. Dr Dalia Nield, a consultant plastic surgeon at the London Clinic said, perhaps unsurprisingly, that it was ‘highly unlikely’ that the cream would increase a woman’s bust size and questioned the amount of information provided by Rodial.